Revolutionizing Customer Satisfaction through Category Design: The Atlantic Webfitters Story
Introduction In the ever-evolving world of web design, innovation and customer satisfaction go hand in hand. Gifford Watkins, the visionary founder of Atlantic Webfitters, understood this principle and recognized the limitations in the existing web design industry. Rather than adhering to conventional norms, Watkins decided to take a bold step by rejecting the established categories […]
Category Design – Origins
Category Design I’ve had the privilege of knowing Kevin Maney for oh, 15 or 16 years. I read his book “Maverick and His Machine” around 2005 when I founded a software company, and called it, Atlantic Web Fitters (AWF). I decided to create a new category at that time and declared AWF would be a […]
Category Designers Create New Worlds
Category disruption occurs when a company or brand attempts to reposition an existing category or subcategory in their favor, often by introducing new products or services that are similar to those offered by an established category leader. Here are some examples of how our world is re-created using category design ingenuity: Some of these were […]
Category: Alcoholic Beverages – 100 Sub-Categories
Here’s 100 sub-categories for the Alcoholic Beverages category: Within any one of these sub-categories could be a volcano of issues & problems to solve. When you solve all the problems within an existing category; that’s when it’s time to create a brand new & different category. Category design is used to blast your way into […]
100 Sub-Categories of Technology
100 sub-categories of technology: Once again… each and every one of these sub-categories was created, and since technology has pretty much emerged recently on a global scale, imagine the fortunes made by these disruptive category designers. Happy Category Designing!
100 Sub-categories of Food & Beverage
100 sub-categories of food and beverages: Now again… see the revenue, imagine the brands that exist in each and every one of these categories. When you create a brandnew category, you will not compete in any of these already existing categories, or else you’ll be fighting for less than 25% of the scraps. To the […]
100 Top Categories Worldwide
Here are some common categories that may be considered among the top 100 worldwide: Within any one of these categories exists the potential to create brandnew categories; “Energy Drinks” didn’t exist thirty years ago, someone created a sub-category and went from zero to billions of dollars. Then someone created the category “Energy Shot”… same thing, […]
webMP2 – Welcome Aboard! Connecting Databases… with John
So… you’ve made the decision to ramp up your CMMS system and you’re going with us. Yay! We talked to John, our chief database architect about the process for making the transition connecting webMP2 to MSSQL apps. Q John, what do you need in order to prepare the SQL side? A Well… it’s pretty easy […]
Virtual Private Portals… are here… and you’re welcome
The concept of privacy makes me think of a sub-terrain bunker, or a top floor, bioscan access penthouse suite. Listen to this… with live/or pumped in music; you could have a dance party, a house party… our virtual event software submerges you into a place where your people are… and when you get lost in […]
More Than Ten Reasons to reject MP2 alternatives… and stick with Infor’s Classic CMMS
Tell you what, it’s been a wild 18 months thanks to MP2 (a computerized maintenance management system) and Infor. The once flagship maintenance and work order software product is not just still running; but it continues to run so well it’s almost impossible to convince the users (who use it every day) to consider moving […]