Add a Different Link to Each Elementor Carousel Image
Add a carousel to the page… go to Advanced Settings… add a CSS Classes (ex. ‘carousel1’) Add an HTML block to the same page and add:
Whispers of Inquiry: Unraveling Mysteries with Atlantic Web Fitters
In the dim-lit corridors of the digital labyrinth, where shadows of problems often linger, there exists a group of troubadours, modern-day minstrels clad not in armor but in lines of code. They are the denizens of Atlantic Web Fitters (AWF), and their saga unfolds not in epic battles but in the subtle art of inquiry. […]
Exploring the Cosmos of Digital Evolution: The Journey of Atlantic Web Fitters
In the vast cosmic expanse of the digital realm, a pioneer emerged in 2005 to navigate the constellations of the World Wide Web. Gifford Watkins, a visionary akin to the cosmic explorers of old, embarked on a celestial journey, founding Atlantic Web Fitters (AWF). Like a comet streaking through the digital heavens, AWF left an […]
Navigating the Digital Landscape: The Genesis of Atlantic Web Fitters and the Power of Partnerships
In the digital era’s ever-evolving landscape, one name stands out as a pioneer in reshaping the web experience – Gifford Watkins. In 2005, Watkins embarked on a journey that would redefine the way businesses approach their online presence, giving birth to Atlantic Web Fitters (AWF). Founding Atlantic Web Fitters in 2005: A Visionary Leap In […]
Revolutionizing Maintenance Management: Atlantic Web Fitters Unveils webMP2
In the ever-evolving landscape of maintenance management, the fusion of cutting-edge technology and intuitive interfaces becomes paramount. Atlantic Web Fitters, a trailblazer in web solutions, has once again raised the bar with the introduction of webMP2, a groundbreaking web interface meticulously crafted to interact seamlessly with Infor’s MP2 (Computerized Maintenance Management System). #AtlanticWebFitters #webMP2 #MaintenanceManagement […]
Unleashing Innovation and Market Leadership: A Deep Dive into “Play Bigger”
In the dynamic landscape of business, where industries evolve rapidly and consumer preferences fluctuate, the quest for market dominance becomes a strategic imperative. In this pursuit, “Play Bigger” emerges as a guiding beacon, a literary masterpiece that not only unravels the secrets behind industry-shaping companies but also provides a blueprint for aspiring trailblazers. #PlayBigger #Innovation […]
What Does a Category Designer Do? Invents the Future for Starters
Real World Example: When I first met Bart (founder of Saltbox Storage), it took me about 2 minutes to realize I was listening to a man who wanted to revolutionize the self-storage industry. He had solved ALL the problems inherent in the ecosystem, and re-invented how stuff is stored (place an order for pickup, and […]
Revolutionizing Customer Satisfaction through Category Design: The Atlantic Webfitters Story
Introduction In the ever-evolving world of web design, innovation and customer satisfaction go hand in hand. Gifford Watkins, the visionary founder of Atlantic Webfitters, understood this principle and recognized the limitations in the existing web design industry. Rather than adhering to conventional norms, Watkins decided to take a bold step by rejecting the established categories […]
Category Design – Origins
Category Design I’ve had the privilege of knowing Kevin Maney for oh, 15 or 16 years. I read his book “Maverick and His Machine” around 2005 when I founded a software company, and called it, Atlantic Web Fitters (AWF). I decided to create a new category at that time and declared AWF would be a […]
Category Designers Create New Worlds
Category disruption occurs when a company or brand attempts to reposition an existing category or subcategory in their favor, often by introducing new products or services that are similar to those offered by an established category leader. Here are some examples of how our world is re-created using category design ingenuity: Some of these were […]