100 sub-categories of food and beverages:
- Bakery and Baked Goods
- Beverages (Non-Alcoholic)
- Alcoholic Beverages
- Breakfast Foods
- Canned and Jarred Foods
- Candy and Confectionery
- Cereal and Granola
- Cheese and Dairy Products
- Chocolate and Cocoa Products
- Coffee and Tea
- Condiments and Sauces
- Cookies and Crackers
- Desserts and Sweets
- Eggs and Egg Products
- Fast Food and Takeout
- Fish and Seafood
- Fresh Produce
- Frozen Foods
- Grains and Pasta
- Herbs and Spices
- Honey and Syrups
- Ice Cream and Frozen Desserts
- Jams and Jellies
- Meat and Poultry
- Natural and Organic Foods
- Nuts and Seeds
- Oils and Fats
- Packaged Snacks
- Pet Food and Pet Treats
- Pickles and Relishes
- Prepared Meals and Meal Kits
- Protein Bars and Shakes
- Rice and Beans
- Salad Dressings and Toppings
- Salsas and Dips
- Snack Foods
- Soft Drinks
- Soup and Broth
- Sports and Energy Drinks
- Sweeteners
- Vegan and Vegetarian Foods
- Water
- Wine and Champagne
- Whiskey
- Vodka
- Rum
- Tequila
- Gin
- Brandy
- Liqueurs
- Ciders
- Juices and Juice Drinks
- Lemonade and Limeade
- Coconut Water
- Iced Tea and Coffee
- Soda Water and Club Soda
- Herbal Teas
- Fruit Teas
- Black Teas
- Green Teas
- Chai Teas
- Earl Grey Teas
- White Teas
- Oolong Teas
- Matcha Teas
- Rooibos Teas
- Bubble Tea
- Smoothies and Shakes
- Milk and Cream
- Yogurt and Yogurt Drinks
- Butters and Spreads
- Cakes and Cupcakes
- Brownies and Bars
- Pies and Tarts
- Pastries and Danishes
- Donuts and Cronuts
- Bagels and Bialys
- Croissants and Pain au Chocolat
- Sourdough Bread
- Whole Grain Bread
- French Bread
- Baguette
- Focaccia
- Ciabatta
- Pita Bread
- Naan Bread
- Roti
- Tacos and Burritos
- Enchiladas and Quesadillas
- Sushi and Sashimi
- Ramen and Udon
- Curry and Dal
- Dumplings and Gyoza
- Stir-Fries and Noodles
- Fried Rice
- Pad Thai and Pho
- Burgers and Sandwiches
- Pizza
- Chicken Wings and Nuggets
- BBQ and Grilled Meats.
Now again… see the revenue, imagine the brands that exist in each and every one of these categories.
When you create a brandnew category, you will not compete in any of these already existing categories, or else you’ll be fighting for less than 25% of the scraps. To the person who creates the new category… a crown, and a well-earned 70+% of the market share of their new category.
Happy Category Designing!
