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Gifford has seen Doucet – Watts & Davis Interiors Inc. through the nightmare that technology has become in these changing times. Astute, advanced and affordable best describes Gifford and his company’s expertise. Be careful out there it’s like the wild west when it comes to online services, you want Gifford in your corner.

We found Gifford through a mutual business contact – He was a breath of fresh air when it comes to taking the time to understand your business and then building out a portal that fits the business. Web site developers tend to overwhelm clients with techno-babble about tools and architecture. Don’t go shopping – look for a destination and use Atlantic Web-Fitters.

Gifford doesn't sleep, I think. He works tirelessly to bring his customers the best solution and he's a very outspoken advocate of creating better web applications.

Gifford is the kind of business partner you want to have in your Rolodex. I have had the privilege of watching him grow a thriving business built largely on high integrity and unwavering commitment to his clients success.

Gifford is an anomaly, but in a very good way. His passion for things that he believes in is unmatched. Among other things, he loves DNN and helping people and companies unleash themselves in building their own websites. It shows in everything that he does. If you have a chance to work with "Giff," do not pass it up. It is an experience that you'll never forget and a relationship that you'll keep forever.

Gifford is a great web portal developer, helping us to deliver value to our clients with custom solutions focused on DotNetNuke. It has been a pleasure to bring Gifford onboard for specific DotNetNuke solutions, as his willingness to help is always 100% +

You will not find a more dedicated, passionate and skilled person in this industry. I have recommended Gifford many times to some of our clients that are looking for a nice, tight, hosted solution for their portal.

Gifford is an experienced Web Manager, we were easy to work with him since his communication in terms of what he required for his clients was clear and detail-oriented. This helped the project to meet its strategic objective.

Few people have the work ethic and dedication to helping clients take control of their information like Gifford. I will continue to work with Gifford and am confident his capabilities will continue to add value to my company.

Giff is an outstanding person and professional. Throughout our relationship, he's shown humor and intelligence. A consummate collaborator, you couldn't find a more trustworthy partner.

Gifford's passion for helping your business succeed, and his genuine interest in you and your business is second to none. I've witnessed it first hand while working with him on various projects, and would not hesitate to work with him again.

KEVIN MANEY

bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA); co-authored "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets", which gave birth to the discipline of category design.

Gifford is one of the most unusual people I’ve met in technology — in a good way. Here is a guy who grew up a Nova Scotia lobsterman (he’s shared lobster recipes with me) and was educated as a minister… and without shedding either of those identities built a serious tech company about as far geographically from Silicon Valley as you can get. He’s won the attention of Microsoft and the U.S. Military. And he’s always been willing to share his expertise with me. All in all, Giff is a great story.

Gifford Watkins, BEd, MEd, MDiv

Founder & CEO / Category Designer

I founded AWF to improve the quality of human lives by tooling web-based technology to facilitate mutually beneficial relationships.

Allen Whittaker, BA, BEd, MEd

COO / Lead Developer

Writing code since he was 13 and creating his own CMS he has been non-stop developing and maintaining sites for small businesses.